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Don Peppers

Peppers and Rogers Group

Don Peppers is a founding partner of the Peppers and Rogers Group, the world''s leading customer-focused management consulting firm.

Accenture''s Institute for Strategic Change ranked him as a top thinker and writer on management topics. He was also selected as a member of the International Direct Marketing''s Hall of Fame.

"The innovator most likely to create visionary ripple effects" World Technology Network

Don Peppers

In detail

He capped his advertising career as the CEO of Perkins/Butler Direct Marketing, a top twenty US direct marketing agency.

A popular voice among editors and the media, he is co-author of a series of international best sellers that have collectively sold over a million copies.

What he offers you

By facilitating the identification of your most valuable customers, he sets the foundations for you to model effective customer focussed strategies.

With a comprehensive path to increasing customer satisfaction you will have a crucial ingredient for developing a successful business strategy.

How he presents

Clarity is the name of his game; he strips out the jargon and gives you a tailored overview of the latest thinking.


He presents in English.

Want to know more?

Give us a call or send us an e-mail to find out exactly what he could bring to your event.

How to book him?

Simply phone, fax or e-mail us.


  • Mass Customisation
  • Electronic Commerce
  • Competing in the Interactive Age
  • One Customer at a Time: the one-to-one future of marketing


  • Don gave a very relevant and interesting presentation, delivered with power and energy. The audience was very pleased with the content - Independent Business Publishers


  • 2005
    Return on Customer: Creating and Maximising Value from Your Scarcest Resource
  • 2001
    One to One B2B: Customer Development Strategies for the Business-to-Business World
  • 1999
    The One to One Manager
  • 1998
    The One to One Field Book
  • 1997
    Enterprise One to One: Tools for Competing in the Interactive Age
  • 1994
    Life's a Pitch, Then You Buy
  • 1993
    The One to One Future: Building Relationships One Customer at a Time

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