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Giuseppe Stigliano

Manager, entrepreneur, author, Adjunct Professor of Retail.

Giuseppe is an entrepreneurial manager with 15 years of international experience in Marketing and Communication services.

He serves as CEO of Wunderman Thompson - a global marketing and advertising agency with 200 offices all over the world. In his role, he has the privilege to guide a team of 200+ talents in the relentless pursuit of business and creative solutions for Wunderman Thompson clients.

Prior to this role, he spent 6 years with the award-winning innovation company AKQA, co-founded two start-ups and earned a Ph.D. degree in Marketing and Economics.

He also serves as an Adjunct Professor of 'Retail Marketing Innovation' at several universities and enjoys mentoring talented young entrepreneurs.

In 2018 he had the privilege to be co-author with the internationally renowned marketing expert Philip Kotler of the business publication: Retail 4.0 | 10 Guiding Principles for the Digital Age. The book has been / will be published in Italian, Spanish, English, Japanese and Korean.

"I learned a great deal in working with Giuseppe Stigliano. He enjoys a strong academic background, deep knowledge gained as a manager, and comes across as a creative and impressive person. I would not hesitate to recommend him to any company CEO looking for an insightful advisor on how to improve the company's marketing strategie". Philip Kotler

Giuseppe Stigliano

In detail

EXPERIENCE

Giuseppe is Chief Executive Officer Wunderman Thompson (WPP Group) Leading 200 people distributed in 2 offices, Milan and Rome.

Previously he was:

- General Manager Team at FCA | WPP Leading 185 people distributed in 6 regional hubs (Germany, Italy, Middle East, Spain, UK)

- Executive Director Europe | AKQA (WPP Group) Coordinating 6 teams in 6 studios (Amsterdam, Berlin, Copenhagen, Milan, Paris, Venice)

- Founding Partner | Mai Tai, Polosophy Co-leading up to 30 people

EDUCATION

He holds a Ph.D. in Marketing and Economics and has followed an Executive Education Program/Developing Strategy for Value Creation | London Business School.

Giuseppe is an avid learner, passionate about innovation and a networker by nature. He believes strongly that in a changing world, playing it safe is one of the riskiest things companies can do.

What he offers you

Giuseppe is a prolific public speaker. He regularly gives talks for leading brands and events. The main topics he covers are digital transformation, customer experience, retail marketing and business innovation.

How he presents

Giuseppe has a style of presentation that combines the effectiveness and the typical involvement of TED Talks with the rigor and the informative skill of a university professor.

Languages

Giuseppe presents in English and Italian.

Want to know more?

Give us a call or send us an e-mail to find out exactly what he could bring to your event.

How to book him?

Simply phone or e-mail us.

Topics

  • Digital Transformation
  • Customer Experience
  • Retail Marketing
  • Business Model Innovation
  • Lean Startup Process
  • Design Thinking
  • Leadership

Publications

  • 2018 - Retail 4.0 - 10 Rules for Digital Age - By Philip Kotler and Giuseppe Stigliano

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Contact

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