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Silvia Vianello

Director of the Innovation Lab at SPJain Global School of Management

Silvia Vianello is the award-winner of the Top Middle East Woman Leader at the Asian Leadership Awards, was featured in 2018 in the prestigious Top 100 Forbes Italian Women list and won the award as Pioneering Woman Leader Award at the World Woman Leadership Congress.

Silvia Vianello

In detail

Silvia is currently Professor and Director of Innovation at SPJain Business School, Top 4 business school in the world according to the Wall Street Journal. She has written for or been covered by Sloan Management Review, Forbes, India Today, The Wall Street Journal, The Economist, Millionaire, VanityFair, Elle, and many others. She is the Former Managing Director of a consulting company that served Fortune 500 companies as a leading provider of marketing disruptive idea using technology for double-digit growth. From being an entrepreneur, to a start-up TV host and author, Silvia graduated with a PhD in Economics and Organisation and a Master?s degree in Business Administration from University of Venice, specializing in marketing.

What she offers

With a vision to change the way businesses think, act, and operate, Silvia works with leaders and organisations in nearly every industry to help transform company culture and create a better working world. Decision makers from all industries will benefit from her valuable experience into marketing and the future trends.

How she presents

Silvia's ability to bridge the world of technology and the humanities makes it easy for her to translate complex subjects so that they can be clearly understood by audiences around the world.


She presents in Italian and English.

Want to know more?

Give us a call or send us an e-mail to find out exactly what she could bring to your event.

How to book her?

Simply phone or e-mail us.


  • Online Strategies
  • New Technologies for your Business
  • Pricing
  • Green Marketing
  • Marketing Metrics
  • Marketing Research
  • CRM
  • Fashion Strategy
  • e-Retailing and Technology in-store


  • BOOKS: Author of many books and articles related to new technologies, e-commerce, omnichannel and digital transformation. She has recently published the books "Digital Startup and innovative SMEs, complete guide to create a successful startup","350 free tools for a successful company", "Omnichannel Marketing. How technology can help marketing to support sales".
  • ARTICLES: She has been published in leading academic and management journals, such as European Journal of Operational Research and Sloan Management Review. Furthermore, her research and ideas have been reported in the commercial press, such as The Wall Street Journal, Sole24h, Espresso, Economy, La Repubblica, Corriere della Sera.


  • Silvia Vianello won the award from Forbes in the Top 100 Italian women in the world. She won the award as one the most digital marketing expert in Italy for three years in a row. She won as Best Master Course Professor for the course ?CRM-Customer Relationship Management? for 3 universities Bocconi, Politecnico, Cattolica.

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