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Silvia Vianello

Director of the Innovation Lab at SPJain Global School of Management

Silvia Vianello holds a Ph. D. in Economics and Organization and a Master degree in Business Administration, Specialization in Marketing.

Work experience

Silvia has more than 15 years of Marketing / Sales / Communication / Retail and Omni-channel experience with renowned brands. Currently she is the Director of the Innovation Lab at SPJain Global School of Management, Forbes Top 20 business schools. Previously she was Executive Marketing Professor at the SDA Bocconi School of Management, Bocconi University, Politecnico di Milano, and University of St. Gallen.

She hosted for 4 years on Sky a TV Show related to new media, innovation and technology, called "Smart&APP-The Technology Show".
Silvia Vianello

In detail

In the past Silvia was Former Marketing Director in charge of Marketing and Communication activities for 24 countries in MEAA (Middle-East, Africa, Asia, Oceania) for Maserati. Former Executive Marketing Professor at the SDA Bocconi School of Management (Milan, Italy). Visiting Professor at Rice University (Houston, Texas), University of Saint Gallen (Switzerland), ESSEC (Paris) and Founder/Managing Director of Reiventami, marketing consulting boutique. As Strategy and Marketing Advisor she worked with major companies in the automotive, food, fashion, banking and pharmaceutical industries.

What she offers

Silvia has a stimulating and versatile personality, able to capture international audiences, from the academic and business world to television. She is often involved as speaker or host for events, conventions, seminars and conferences focusing for example on marketing, technology, start-up, communication topics, green economy, e-commerce, luxury, fashion and e-business strategy.

She has been published in leading academic and management journals, such as European Journal of Operational Research and Sloan Management Review. Furthermore, her research and ideas have been reported in the commercial press, such as The Wall Street Journal, Sole24h, Espresso, Economy, La Repubblica, Corriere della Sera. She has recently published the book "GreenWebEconomics".

Languages

She presents in Italian and English.

Want to know more?

Give us a call or send us an e-mail to find out exactly what she could bring to your event.

How to book her?

Simply phone or e-mail us.

Topics

  • Online Strategies
  • New Technologies for your Business
  • Pricing
  • Green Marketing
  • Marketing Metrics
  • Marketing Research
  • CRM
  • Fashion Strategy
  • e-Retailing and Technology in-store

Publications

  • BOOKS: Author of many books and articles related to new technologies, e-commerce, omnichannel and digital transformation. She has recently published the books "Digital Startup and innovative SMEs, complete guide to create a successful startup","350 free tools for a successful company", "Omnichannel Marketing. How technology can help marketing to support sales".
  • ARTICLES: She has been published in leading academic and management journals, such as European Journal of Operational Research and Sloan Management Review. Furthermore, her research and ideas have been reported in the commercial press, such as The Wall Street Journal, Sole24h, Espresso, Economy, La Repubblica, Corriere della Sera.

Credentials

  • Silvia Vianello won the award from Forbes in the Top 100 Italian women in the world. She won the award as one the most digital marketing expert in Italy for three years in a row. She won as Best Master Course Professor for the course ?CRM-Customer Relationship Management? for 3 universities Bocconi, Politecnico, Cattolica.

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